I good friend of mine, named Sander started his own shiatsu practice and was I need of branding for his company. He wanted a logo and business card. During the design process, this logo caught his eye, but was also interested in the design I made where there is a figure in a sort of yogi position, which he really liked, because to him that was also what shiatsu was about. So we used this as a second graphic element for his letter.